Lack of website traffic is one of the most common challenges I hear from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site.

This article is an attempt to give marketers and business owners a whole battery of straight-to-the-point, actionable tips for getting traffic to your website or blog. While some of these strategies won’t be a quick fix, you may be surprised how quickly many of them start to generate results.

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  1. Focus on long-tail keywords – The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic. For help with finding long-tail keywords, see my post How to Find LSI (Long Tail) Keywords Once You’ve Identified Your Primary Keywords.
  2. Start a forum on your website – An active forum can quickly begin ranking for long-tail keywords. They’re also great for decreasing your site’s bounce rate, increasing time-on-site, as well as building a community.
  3. Start a Facebook group that drives traffic to your site – Start a niche-specific group where members can ask questions and get support (and don’t forget to point them back to your site’s content where relevant).
  4. Submit your blog posts to StumbleUpon – It works!
  5. Promote your blog posts to your email list – This doesn’t have to be the main focus of all your emails, but including a link or two back to your blog posts can considerably increase traffic, leads, and sales.
  6. Answer a HARO query – Answering a pitch only take a few minutes, and can result in great PR, high-quality inbound links and referral traffic to your site.
  7. Work on your headlines – Your headlines are what will get people in the door, particularly when you share your blog posts via social media; make sure they pique interest and clearly articulate the benefit to your readers. For help with that, see “Pintra Review"
  8. Join a blogging community like ProBlogger or CopyBlogger – This is a great way to network with other bloggers, and to cross-promote each other’s content.
  9. Include links to other relevant posts on your blog – When you write a post, always be sure to mention other posts your readers may find helpful; this is great for SEO as well as for increasing time-on-site, conversion rates, and referral traffic.
  10. Guest post on relevant blogs – There’s not much point guest blogging on a site in an unrelated niche; make sure you only contribute to highly-relevant, high-quality sites in your niche. See “The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging."
  11. Become a columnist or contributor on a well-known website – If you can become a guest contributor on an authority site like Huffington Post or Forbes, you not only drive targeted traffic to your site, but establish yourself as an expert in your field.
  12. Optimize your existing posts – Comb through your old posts to make sure they have unique and relevant title tags, URLS and meta descriptions.
  13. Demote irrelevant Google sitelinks – While Google sitelinks are automatically generated, you can demote URLS you don’t want to show; this may increase the chances that the URLS you do want listed show up. You can do this from within Google Webmaster Tools.
  14. Arrange an advertising swap – Trade banner ads with a complimentary site in your niche.
  15. Post more frequently - Neil Patel of QuickSprout found that by posting high-quality posts 6x per week (as opposed to 5), blog traffic increased by 18.6%. Find your magic number and commit to seeing it through. Remember that in many cases, the traffic increases you see from blogging are scalable.
  16. Submit your posts to Reddit – Yes, this also still works.
  17. Mention influencers in your tweets – When you cite, quote or mention someone in a blog post, be sure to @ mention them in your tweet when you promote your post.
  18. Focus your energy on strategies that are working – You don’t have to do what everyone else is doing. Study your analytics to see your main traffic drivers, and focus on your energy on these areas.
  19. Build connections with others in your niche – I know this Graphic Azura Canvas Editions Review sounds cliché, but building personal relationships with other bloggers in your niche will often result in organic inbound links and referral traffic to your site.
  20. Make sure you have every relevant keyword you can think of on your site – I’m not talking old-school keyword spamming here. I’m talking about focusing on topical content; and making sure you at least have the chance of being found for all your relevant keywords, no matter how obscure they may be.
  21. Create a top 10 website post – Select the top 10 blogs in your niche, and write a post about them. You may also want to create a simple badge or banner those sites can embed to show off their award.
  22. Make the most of Facebook links – Be sure to include links back to your site in your About page, in your photo descriptions, in the comments of your posts (where relevant), and in your milestones.
  23. Get on YouTube – YouTube drives the most engaged traffic out of all social media sites, with an average of 2.99 pages per visit.
  24. Add text to your blog post images – Try including your post title and URL in your blog post images for optimal effect when pinned or shared.
  25. Become a member of industry Facebook and LinkedIn groups – Offer valuable advice and info to build relationships and drive traffic to your site.
  26. Connect with bloggers who are already sending you traffic – If someone has already linked to your site, they obviously like what you have to say. Contact them to see if there are other ways they could help promote your content (and vice versa).
  27. Ask a well-known blogger to guest post on your site – They’ll likely share the post with their audience, driving traffic to your site.
  28. Respond to blog comments – Respond thoughtfully to all comments on your blog. This is great for building relationships, as well as for driving commenters back to your site.
  29. Add your blog to Alltop – As an aggregate for all kinds of web content, submitting your blog increases your chances of getting found by people looking for content in your niche.
  30. Answer Questions – Visit sites like Yahoo Answers or Quora and answer questions relevant to your niche.
  31. Write a Response Post – Respond to a controversial post in your niche and then let the original poster know about it. Chances are good they won’t be able to resist responding to it on their blog.
  32. Contact influential bloggers - When you write a groundbreaking or newsworthy post, notify influencers in your field. You may be surprised at how many link back to your post.
  33. Make proper use of categories – If you haven’t already organized your content into relevant categories, now’s the time. Categories are great not only for SEO, but for helping your readers find relevant content.
  34. Write landmark posts - Create at least a few long-form, authoritative posts that will organically garner links and attention over the long haul.
  35. Comment on industry blogs - Become a regular commenter on a popular blog in your niche to help drive referral traffic and to establish relationships with other bloggers.
  36. Interview influencers in your niche – They will be very likely to promote the interview to their audience.
  37. Share your blog posts regularly on Facebook - Post a short excerpt from your posts to entice them to click through.
  38. Share your posts on Triberr - Meet other bloggers and share each other’s content.
  39. Grab my eBook – Grab my eBook for more actionable ideas: The Definitive Guide to Marketing Your Business Online (edit 4/28/15: This was originally advice to submit your blog to Technorati, which formerly housed a massive database of blogs. It has since closed its entire database of blogs, no longer accepts submissions, and thus is no longer relevant).

For more actionable tips for your website, see my post 50 Content Marketing Ideas for Your Website or Blog.

What tips would you add to this list? Let me know in the comments below!

If there are no visitors to your site, eventually it becomes a haze in the internet cloud and eventually, not ever noticed. Traffic is a major necessity for every site, regardless to how great it is designed. Many businesses spend large amounts of money and dedicate extended hours to developing an attractive site, but without traffic, sales won’t be generated and the ultimate goal of the business will not be achieved. A large number of businesses report that more than half their customers are generated from online sales. A business cannot expand or survive without traffic to the online site.

Here are a few important reasons that help to better explain the importance of traffic to the business page:

  • Targeted traffic must be generated to influence a positive increase in revenue
  • Users that visit the site and decide to make a purchase are more likely to refer others and return to the site themselves
  • The longer visitors browse the page, improves the likelihood of them signing up for emails and newsletter. These tools can be utilized to send out marketing and promotional campaigns, which presents an opportunity for long-term customer relations

Of course, website traffic won’t be the only tool needed to help your business be successful, but it is a major part of the strategy and understanding what it takes to attract and maintain the traffic is critical to the success of the business.

From a technical perspective, the greater the quality and number of visits to a site, the greater the conversions. A rise in visitor numbers is great, but the concept extends beyond the number of visitors to the site. There must be quality engagement to gain their interest and encourage them to buy. This presents an ongoing interest in the product or service presented by the business. Their valued interest becomes more than just a click to the site, but a returning customer that is established for long-term.

No business should spend money to create a dynamic website with valuable content, but fail to devise a plan to generate, maintain and increase traffic to that site. The strategy to accomplish this serves as a traffic sign in some perspectives. It helps the business owner to develop a course of action that directs users to their site. A well-implemented strategy doesn’t direct just anyone to the site, but directly targets those interested in the products or services the business offers.

The bigger issue is that most business owners aren’t savvy in the area of search engine visibility. This is the direct route, which generates traffic to the site. It takes priority over the looks and design of the website, because it matters not how great a site looks, if there are never any visitors to it. Business owners are required to be professional or knowledgeable in their industry, not necessarily in the business of website traffic. However, it is crucial that owners are aware of the process and understand what strategy will help deliver quality traffic to their sites. There are search engine optimization specialists that can introduce several methods that are created to help gage, increase and monitor the site for efficient traffic flow. It is the only way to keep the business going and growing as a staple in its industry.

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