Wondering how others are using cover videos on Facebook?
In this Majestic Templates V.2 Review, you’ll find best practices and ideas for using Facebook cover videos on your Facebook page.
How to Use Facebook Cover Videos: Inspiration for Marketers by Megan O’Neill on Social Media Examiner.
Familiarize Yourself With Facebook Cover Video Specs
According to a recent survey, 60% of consumers watch branded videos on Facebook daily and 64% say that watching a marketing video on Facebook has influenced a purchase decision in the last month.
Consumers are watching video on Facebook, they’re engaging with it, and it’s actually getting them to take action. So why not incorporate more of it into your marketing efforts, right at the top of your Facebook page?
First, you’ll need to create a video to upload as your Facebook cover video. You may have noticed that Facebook cover videos are shorter and wider than typical Facebook videos.
Facebook cover videos are shorter and wider than other Facebook videos.
The unique size of Facebook cover videos can make it tough to figure out how to get started. The good news is that you can create a Facebook cover video from a regular-sized landscape video. You’ll just need to keep a few points in mind:
- Facebook cover videos must be between 20 and 90 seconds long. If your video is less than 20 or more than 90 seconds, Facebook won’t allow you to use it as a cover video on your page.
- The video resolution must be 1080p. Trying to upload a video at 720p and can’t? Try exporting a larger version.
- Videos will be cropped to 820 x 462 pixels. For this reason, it’s important to keep any important images and text centralized so they won’t get cut out. The mobile crop is slightly different and will crop less of your video, but once you’ve uploaded it, double-check to make sure it looks okay on mobile. (Note: Facebook’s FAQ lists the cover size as 820 x 456, but we’ve tested and confirmed that videos will be cropped to 820 x 462.)
Make sure your Facebook cover video looks okay on mobile.
- Cover videos autoplay on mute. When viewers first see your video, they won’t hear any audio unless they decide to opt in, so be sure your video makes sense with no sound.
- Cover videos loop by default, so you want a smooth transition when your video ends and starts again. You can ease awkward transitions by adding a logo or title.
Currently, cover videos are available only on Facebook pages. You can’t upload cover videos to your regular Facebook profile at this time, but who knows what the future holds?
Upload a Cover Video to Your Facebook Page
Once your video is made, how do you get it on Facebook? It’s easy. You’ll just need to access your Facebook page from your computer rather than your phone, because you can’t currently upload page covers from the mobile app. So hop on a computer, open your web browser, and head over to your Facebook page to get started.
Once you’re on your page, click on Change Cover and choose Upload Photo/Videofrom the drop-down menu.
To upload your Facebook cover video, select Upload Photo/Video.
A window will pop up where you can navigate to and select the video file you’d like to upload. If you’re having issues uploading your video, troubleshoot by double-checking the list in the previous section to make sure your video is the appropriate resolution and length.
Once your video has uploaded to Facebook, drag and drop to reposition it so it’s centered and the crop is what you intended. When you’re done positioning your video, click Next.
Drag and drop your Facebook cover video to reposition it.
After you reposition your video, click the arrows to view the 10 thumbnail options and choose a thumbnail for your cover video. Most people will be able to see your cover video wherever they’re viewing your page, but some won’t due to low bandwidth or other factors. For this reason, you’ll want to choose a thumbnail from your video to serve as a cover image.
If you don’t want your video to loop, turn off the Automatically Replay Video in a Loop option. When you’re finished, click Publish and your cover video will be set.
Find Inspiration for Your Own Facebook Cover Video https://goo.gl/4N6uRW
Looking for a little inspiration? Here’s a collection of cover videos from different brands that may spark some ideas!
A list of examples wouldn’t be complete without this awesome Facebook cover video from Netflix, featuring their original series Narcos. This is one of the first (if not the first) cover videos to appear on Facebook.
Don’t be overwhelmed by the high production value of this video masterpiece; you can create a cover video without a Hollywood budget, as the following examples illustrate.
Hootsuite: Teach People Something
Social relationship platform Hootsuite posted a fun cover video on their Facebook page. It takes the old static Facebook cover image to a whole new level, teaching viewers something new. In this case, the cover video redefines the ROI of social media, something incredibly useful to Hootsuite’s customers.
Buffer: Show Off Your Company Culture
Kim Winey Photography: Showcase Your Product or Service
Here’s the full cover video of the earlier example from Kim Winey Photography. As a photographer, Kim uses the opportunity to showcase her own work and sell herself. She closes out with contact information for those who want to book with her.
As you can see, Facebook cover videos can be used in a variety of ways to engage with fans and visitors to your page.
What do you think? Have you experimented with Facebook cover videos yet? Do you have any creative ideas? Share your ideas and links to your videos in the comments.
4 Animatron Wave
Animatron Wave is a really cool video creation tool that allows you to create social videos quickly and easily.
Wave shares the benefits of their product, not just the features.
Their Facebook Cover Video shows how you can:
- Make beautiful videos in minutes using over 2.5 professional video clips
- Create a website for your video
- Use video to drive up sales in your business, attract attention, get more leads, and help your company grow
- create videos in just minutes using their tool!
You can try their tool here (and my community saves 10%). I am loving Wave for creating social video.
Be like Animatron and share the benefits of using your product or service, rather than just the features:
Watch the full video here:
5 National Geographic
When it comes to Facebook Cover Videos, you would National Geographic to have a fantastic example and they deliver!
Of course they excel at just about everything visual, so this is no different.
Nat Geo captures the beauty of nature.
In their cover video, they do one thing. Capture the simple beauty of the very nature they showcase with their brand.
It’s a stunning mix of visual and stirring music so you can’t help but watch this video on repeat.
National Geographic are also known for showcasing their photographers and the beauty of what they capture, and as always they do this in the caption of the video.
It captures the heart of what National Geographic’s brand is all about – the stunning beauty of nature.
Be like National Geographic
and showcase your community (and the personality and heart of your
6 University Of Michigan
I love this Facebook Cover Video from University of Michigan.
It’s beautifully shot, and immediately places you in the shoes of a student, capturing all that it could be to be a student there.
From the guy walking the halls in awe to the excitement of sport and the challenge of new learning and discoveries, this is a smart video.
It taps into emotion and the idea of what “could be" – helping the viewer to see themselves as a student there.
Be like the University of
Michigan and showcase what could be.
I can never resist searching to see what Australia do with new features and they didn’t disappoint. This Facebook Cover Video is simply stunning.
The Kimberley… simply stunning!
There is something special about drone photography when it comes to tourism and destination marketing.
I am sure we will see more and more of it and I wrote about it here.
The Kimberley region in Western Australia has been on my bucket list for a long time and now I am just dying to get there. What about you – does a video like this make you want to be somewhere IRL?
Be like Australia and use drone
footage to have us in a complete state of awe!
What Tools Can You Use?
Maybe you have an existing video that could work and you can simply upload it. But if you are stuck for where to star, use these tools:
1 Animatron Wave
I shared Wave’s Facebook Cover Video above! This is an exciting tool for creating professional quality videos in no time at all.
The benefit of Wave is that you get access to millions of professional video clips. Winning!
It has a simple drag and drop editor and you can easily add text and fonts.
Animoto is a great tool for creating Facebook Cover videos if you have your own video footage.
Use one of your templates and upload your photos and video, add text and boom – video! Check out Animoto here.
Over To You
Have you seen any great examples of creative Facebook Cover Videos?
Leave a comment and tell us about it below!